A boutique hotel for writers, dreamers, and introverts alike.
Brand Identity
Book Design
Packaging Design
The Wallflower Hotel and Retreat is a theoretical hotel located in Breckenridge, Colorado. Aimed towards writers, both professional and hobbyist, this unique mountain lodging provides an immersive experience. With literature-oriented amenities and workshops, guests can enjoy a hot cup of tea over a good book, or spend the afternoon in the library planning their next ground breaking series.
Lookbook Design
The lookbook, which would be sent to various travel agents and the like to advertise the hotel, explores the different features the hotel has to offer. This includes the different suites, amenities, workshops, and local attractions offered. Each spread takes you into the world of Wallflower, bringing in elements of the bookshelves and the surrounding mountains. Though each scenario may seem simple on the surface, each is a carefully curated visual interpretation of “letting the words find you.”
product Designs
In addition to the Brand Identity and Lookbook, I designed an assortment of products that would be used around the hotel and received by guests at check-in. These designs continued with the concept behind the lookbook, bringing together elements of literature and the outdoors to make the user feel at home and spark their imagination.
