How do we close the confidence gap?
By empowering girls.
Packaging Design
Book Design
Though we’ve made leaps and strides for gender equality in all areas of life, there is still a significant lack of women in leadership positions, from Congress to Fortune 500 Companies. This campaign aims to empower and inspire young girls, and educate their caregivers on the causes of the confidence gap, its impact, and the best ways to raise the confident leaders of tomorrow. It consists of a line of collectible cards showcasing real-world women role models and an informational booklet for caregivers to learn how to help.
Collectible Cards
These collectible cards introduce young girls to a variety of female role models from all walks of life. A short bio on the back of each card describes what they do and how they are making a difference. There are many different ways to create positive change, whether through politics, sports, or pop culture.
Educational Booklet
While the cards and posters are targeted at young girls themselves, this educational booklet is a supplementary resource for parents and educators, those who are raising young girls. There is a lot of research about the confidence gap and tools for overcoming it, but this information won’t mean much for the young audience. By providing care givers with this, we are also building a support system for girls.
